What are Reddit's rules on promoting your own product?

What Reddit says, in its own words

The Reddit Rules are 8 rules enforced by Reddit's own staff, the admins. The page carries no date. Before the list, it tells you to follow each community's own rules.

Rule 2 is the one a founder meets first.

Rule 5 covers who you say you are.

What Reddit forbids on every community

Rule 2 is one sentence. Reddit's help pages say what it covers, given here in plain words with a link to each.

• Spam. Reddit's spam policy defines it as repeated or unsolicited actions, automated or manual, that negatively affect users, communities or Reddit itself. Its examples include mass posting repetitive content for exposure or financial gain, large amounts of unsolicited chat or private messages, and a bot that keeps promoting specific products or services.
• Vote manipulation. Reddit's policy on disrupting communities forbids it, and says it can include using several accounts, voting services or automation to move vote counts, and coordinated voting with an organised group of people. Reddit's page on multiple accounts allows more than one account, but not voting on the same post or comment with them.
• Asking for votes. Reddiquette, the informal guide, says not to hint at asking for votes, and that sending messages asking people to vote for your submission gets you banned by the admins.
• Ban evasion. The policy on disrupting communities forbids creating or using another account to get round a ban given by a community's moderator. Reddit's transparency report names repeated ban evasion and persistent vote manipulation among the reasons for an automated permanent ban.
• Repeat reports. The same policy says community disruption can look like being repeatedly reported for breaking community rules across several communities, or being banned across several on the same topic.

What that means if you have just launched

• You may post about your own product. No site wide rule forbids it. The spam policy says to post authentic content in communities where you have a personal interest and, if your contributions are mostly links to a business you run, to be thoughtful about how often you post, or to advertise. Advertising is a separate channel: Reddit Ads.
• Read the community's rules before you post. Reddiquette says they are usually in the sidebar. The spam policy says moderators judge what is unwanted or spammy in their own community, and that you can ask them when unsure. A post that breaks no Reddit rule can still be removed.
• A new account may be held back. Reddit's poster eligibility guide says a community can require an account age, an amount of karma or a verified email before you may post, and that the thresholds are not disclosed. Reddit's page on missing posts says an account with little karma can hit a spam filter, and that a little karma earned by commenting in that community helps.
• Say whose product it is. Rule 5 forbids misleading others on purpose. Reddit's sign up page for Reddit Pro, its tools for businesses, asks a business to be open about the brand it represents, never to pass as a consumer, and never to offer users incentives to say positive things about its product.
• A community ban is not a Reddit ban. The transparency report says a moderator's ban applies only to that community. Reddit's own sanctions include warnings, temporary bans of 3 or 7 days, and permanent bans. Reddit's page for accounts banned for spam says a banned account cannot vote, post, comment or create self serve ads, and links the appeal form.
• What it costs. No money. It costs your time, and it can cost you the account.

The worked case is one launch post on Reddit, with its wording and its numbers.

The numbers

On the ratio, Reddit's own pages differ. Reddiquette, read on 8 October 2026, still says only 1 out of every 10 of your submissions should be your own content, and calls itself informal. The spam policy gives no number. The other figures are from Reddit's transparency report for July to December 2025, the latest one Reddit lists.

Set side by side, that is about 7 posts and comments removed for every 100 created. The report adds that a moderator's action can rest on any reason specific to the community's rules, so a removal does not have to mean one of the 8 rules was broken.

How Sami uses it

In the ranked plan, free once you sign up, Sami ranks Reddit against the other channels for your product, such as Hacker News and Product Hunt, and says why it is in or out. A post costs no money, so it is weighed with the free methods, which the plan puts before paid ones. It is worth your time only where your ideal customer already gathers.

AskSami never posts anywhere for you, never spends your money and never writes to your code. You do those things yourself. On Reddit that means Sami does not post, comment, vote or message anyone. The numbers you bring back, such as views, upvotes, comments and signups, become dated records. Signups and payments are tied to their source where the snippet in your product recorded one, Reddit included.